![]() … and instantly the content blocks come together! We can simply reduce the top padding to 0… The default top and bottom padding is 5px. We’ll click on the row with our image and navigate to the Padding section of the Structure menu that appears on the right. Now, we can adjust the padding to eliminate the white space between these structures and make them appear to be one seamless section of our email. That’s how our triangle image and text block match perfectly. If you ever need to detect the HTML color used an image, you can use a website like this one to get the exact code. We took a screen shot of the shape in BarkBox’s email:īeneath our text block, we’ll drag and drop an image placeholder. To change the shape of the content block, we’ll simple add a triangular image beneath it. Then we’ll use the Content Properties menu on the right to make the font color white and increase the line height so there’s more breathability between the rows of text.Ĭreating the asymmetrical content structure We’ll update the text, then format it by center-aligning it, adding line breaks, and making “FREE PREMIUM TOY” phrase bold. We’ll simply select the row structure, then adjust the content background in the Structure menu. The BarkBox email is comprised of all images, which isn’t a design best practice ( read about the pitfalls of image-only emails here), so instead of uploading images in BEE, we’ll use HTML to create the vibrant blue background of this module. Lucida Sans Unicode is the email-safe font most similar to the branded BarkBox font used in their email. BarkBox’s email is 640 pixels wide with a white background. Starting with a basic one-column email template, we’ll set up the overall look and feel of our email by adjusting the General Options in the Body menu on the right. Try it out or follow along with us in your usual email editor. We’ll open up the BEE editor to get started-it’s free, online, and requires no registration. Watch our video tutorial and all the steps below. Let’s create a blue content block like BarkBox’s that can be used as a module in any email. The off-beat shape creates a sense of playfulness that’s in sync with the BarkBox brand, and it’s a simple tactic you can use when dividing the content blocks in your next email. It’s an eye-catching variation compared to standard horizontal divider lines we’re used to seeing. While most email editors allow you to adjust the color, width, and padding around dividers, the look can still get tiresome. In the case of BarkBox’s email, however, an asymmetrical content block in the central module caught our attention: ![]() Here’s an example of full-bleed black and gray dividers typical in emails: It’s a great way to create division of content and help readers quickly understand how the content is organized.Īny email with enough information to require scrolling likely uses some form of content dividers. Dividers section off content within an email, typically with a horizontal line or with white space that visually groups and separates content without distraction. High-contrasting background colors distinguish each module, giving a clear order to the information and allowing the viewer’s eye to take in one message at a time. When your email is well organized with an effective layout, you can better communicate your message. This week’s Design Inspiration email from BarkBox is a great example of how a modular, or grid-based, design improves readability with clearly defined sections. ![]() The layout of an email is every bit as important as the message it contains. ![]()
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